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How to Get Recognition, Visibility, and Sales with Your Content

Marketing

Sasha Lewis

February 1, 2024

“THE ALGORITHM ISN’T LOVING ME THIS WEEK…” Sound familiar?

But we hate to break it to you… It’s not the algorithm. More so, we need to conclude that what you’re doing just isn’t working.

I know this now seems like a shitty post about all the things you’re doing wrong, but that’s not how I roll.

I’ll give you all the info you need to change things around – but first, we need to confidently identify the issue: What you’re missing and how you’re missing it.

The algorithm performs how you tell it to. If your audience is engaged one week and disengaged the next, reality is your content went limp… Just reallll soft 😂

And that’s not very cash money… So let’s dissect this a bit.

If you’re putting the expectation of your content to perform as a point of conversion, then telling your audience weak info or highlighting weak problems will give you weak results.

If your content feels no different then there is ZERO reason for anyone to pay attention to it.

There are hundreds of brands and profiles on IG telling us the exact same information… WORD for WORD.

So – how do we change this? By leveraging the three parts of a strategy.

Let’s fix this now:

01 – Get Them Understanding Faster

Content that isn’t unique is like a bad first date— a lot of noise and surface-level chatter but no substance.

For your content to give you the results you’re looking for, you need to have a strategy for fast comprehension. It’s not about saying things no one else says. It’s about saying it BETTER.

How can you take messaging already heavily present online and make it sound different?

You don’t need to reinvent the wheel, just make it easier to comprehend.

02 – Visuals + Aesthetics

Your hook can only do so much. If your content looks like you’re new to the online space or looks disorganized and not like a brand, you will struggle with converting clients at your price point.

Your visuals matter. It’s how you keep their attention and inspire them to do business with you.

It’s more common for ideal clients to go with a competitor who is more expensive and provides less value because they are aesthetically pleasing to the eye.

Get your content looking right by elevating your templates, utilizing the right imagery, and having consistency.

03 – Leveraging Stories

While your content needs to do its job, your stories are where you will convert the fastest.

If you don’t know how to properly tie in your content into your stories in a way that encourages engagement, DM conversations, inquiries, and leads qualifying themselves, then you have a broken content system blocking money.

Have your stories amplify the content you’re creating and lead them into your funnel with ease.

Your content doesn’t have to be your Achilles heel. Marketing can honestly be easy… it just takes the right strategy for you.

Want a free audit? Drop a “hell yeah” in the comments!

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