Most agencies chase trends. We build brands that redefine the category.
Your visuals are fine, and your feed looks great, but your positioning? Forgettable.
A sharp logo doesn’t scale your vision. A content calendar doesn’t build reputation.
Forget a rebrand... You need a brand that hits like a movement.
We don’t
just brand.
We build category killers.
about
the inicio
pov
Where most agencies niche themselves into irrelevance, we operate where culture, business, and creative power actually intersect.
We don’t “pretty up” brands. We weaponize them.
We build brands that:
• Start the conversation (not chase it)
• Create momentum, not just followers
• Shift perception, set standards, spark obsession
You're not here to blend in. You're here to reshape the market.
what we actually do
We call it Influence Architecture.
We don’t do recycled frameworks or rinse-and-repeat strategy decks.
If it sounds like everyone else, it’s already outdated. INICIO builds the blueprint behind brands that rewrite the standard — the ones reshaping their categories while the rest play catch-up.
Studied, not just seen. That’s the bar.
+ Positioning that makes your category nervous
+ Frameworks that kill brand drift
+ Messaging that sharpens your edge
+ Strategy that turns your genius into dominance
Meet the Strategist Behind INICIO
ceo + founder | sasha monique
Sasha Monique built INICIO after 13 years in the worlds of retail design, publishing, and brand marketing.
A former visual merchandiser turned brand strategist, her genius lies in fusing editorial aesthetics with strategic clarity. She’s led campaigns, grown creative empires, and raised a daughter while raising the bar for what brands can be.
INICIO isn’t just her agency.
It’s her rebellion against forgettable branding.
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