how we work
before the campaign.
before anything.
Every engagement begins the same way — definition before amplification.
Build the architecture first so everything that follows compounds instead of corrects.
The standard across every engagement
01
define the signal
Extract the unignorable edge. Build the category position. Make the brand impossible to confuse.
02
control the directon
Govern creative decisions as the brand scales. Nothing goes to market that dilutes what was built.
03
amplify with intention
Execution backed by architecture. Every campaign, partnership, and creative move compounds the brand.
Brand Architecture Intensive
Fractional Brand Officer
Brand Architecture Intensive
brand direction + content
brand direction retainer
Something isn't connecting and you can feel it — in your conversions, your positioning, the rooms you're not getting into. We get inside your brand, audit your competitive landscape, and identify every place your positioning is working against you before you invest another dollar in execution. You leave with locked positioning, refined messaging, and a prioritized action plan you can move on immediately. Clarity before investment. Not the other way around.
start here
$2500
Single payment · 4-week engagement
For when you can feel something's off
what's included:
• Category position + brand strategy
• Narrative architecture + messaging framework
• Creative direction standards
• Marketing architecture map
• 90-min kickoff + async support throughout
• Notion delivery board
What this looks like in practice
Luxury Service Brand — Perception Rebuilt for Premium Pricing
The service quality supported high-ticket pricing. The brand language didn't. Messaging signaled mid-market, visual tone lacked authority, and positioning was too broad. Clients were converting — at the wrong price.
after the intensive
↓
Three specific misalignments identified. Repositioned around exclusivity and outcome psychology. Pricing increased within one quarter — zero conversion drop-off.
Brand Direction Retainer
You don't need someone to post for you. You need someone who helps you make smarter decisions — on brand, on messaging, on what to prioritize, and what to stop doing entirely.
This is ongoing strategic direction that keeps your positioning sharp and your moves deliberate as you scale. Competitive intelligence, launch oversight, strategic asset review, and real-time decision support so nothing goes to market misaligned and no move gets made without the right strategic filter behind it.
Retainer
$3500
Per month · 6-month minimum
For founders scaling toward $1M
what's included:
• Ongoing brand and marketing strategy
• Competitive and market intelligence
• Launch and marketing oversight/guidance
• Strategic asset review — content, sales pages, decks, emails, landing pages, etc.
• Brand decision support — async
• Real-time access for calibration
What this looks like in practice
Founder / Personal Brand — From Invisible to Inevitable
Converting inconsistently. Collaborating below her tier. The work was exceptional — the brand language made her sound like everyone else in the space.
after the audit
↓
Category defined. Narrative rebuilt around the authority she already carried. Consistent conversions, strategic collaborations, and industry positioning that finally matched the work.
Fractional Brand Officer
Brand Architecture Intensive
brand direction + content
brand direction retainer
Brand direction + content
Everything inside the Brand Direction Retainer, plus content built directly from your strategy — not alongside it.
Most brands have a content problem that is actually a positioning problem. The content goes out, looks fine, and nothing moves. This fixes the disconnect between what you're putting into the market and what the market is actually receiving. Strategy and execution finally speaking the same language.
retainer
$5000
Per month · 6-month minimum
Strategy and execution as one system
what's included:
• Ongoing brand and marketing strategy
• Competitive and market intelligence
• Launch and campaign oversight
• Strategic asset review
• Brand decision support — async
• Real-time access for calibration
What this looks like in practice
Champagne Label — From Aesthetic Curiosity to Market Contender
The product was exceptional and the visual world was compelling. But the brand was being received as a novelty — aesthetically interesting, not commercially serious. The positioning hadn't been built to convert, and the content was reinforcing the wrong perception.
after ongoing direction
↓
Repositioned from aesthetic curiosity to retail-ready contender. Messaging rebuilt around category authority. Content aligned to the new positioning — what went into the market started doing real commercial work instead of just generating interest.
• Content creation built from your brand strategy
• Platform-specific messaging and caption writing
• Editorial direction and marketing strategy
• Posting and scheduling support
• Ongoing content optimization based on performance and market shifts
• Community engagement direction
Fractional Brand Officer
Brand Architecture Intensive
brand direction + content
brand direction retainer
Fractional Brand Officer
You've built real revenue, but your brand hasn't caught up — and at this stage, that gap is costing you in ways that are hard to measure but impossible to ignore. This is senior brand strategy embedded at the leadership level. Architecture rebuilt for scale. Governance that keeps your brand consistent as the company grows. Authority positioning, launch oversight, and decision support for a business that has outgrown its original identity. Not a consultant who shows up quarterly. A strategic partner in the room.
retainer
custom
monthly retainer · 6-month minimum
For companies at $5M–$25M
what's included:
• Full brand and competitive audit
• Brand architecture and messaging rebuilt for scale
• Governance frameworks across teams, channels, and markets
• Thought leadership + authority positioning - founder + company
• Launch and campaign oversight
• Strategic asset direction
What this looks like in practice
Multi-Channel Retail Brand — 250 Installations. One System.
Scaling fast with no unified system governing retail and wholesale presentation. The brand was expanding in locations but fragmenting in identity. Creative was being interpreted differently at every installation.
after brand leadership
↓
Standardized visual merchandising guidelines built. Scalable install frameworks created. 250 retail installations executed within one year. Creative became governed. Growth became controlled.
• Creative direction across campaigns, content, and brand touchpoints
• Social media marketing oversight — as desired
• Marketing strategy and execution oversight
• Trend forecasting and cultural intelligence
• Future-proofing — positioning and architecture built to outlast cycles, not react to them
• Ongoing decision support at the leadership level
You've built real revenue, but your brand hasn't caught up — and that gap is costing you. This is senior brand strategy at the leadership level. Architecture rebuilt for scale. Governance, authority positioning, and decision support for a business that has outgrown its original identity. Not a consultant. A strategic partner in the room.
Fractional Brand Officer
Brand Architecture Intensive
brand direction + content
brand direction retainer
what we don't do.
Chase algorithms or build strategy around what's trending this quarter
Operate as a content factory — volume without architecture
Decorate brands that haven't been defined yet
Take every client that applies — only engagements where the work can matter
for the record
the standard
If you want more posts, there are other options. If you want sharper positioning, governed creative direction, and marketing that compounds — this is the right place.
If you're good but
invisible —
let's fix that.
INICIO takes on a limited number of clients at any time. Applications are reviewed on a case-by-case basis. We only take engagements where the work can matter and the timing is right.
Not ready for a call? Start with the Brand Architecture Instensive — $2,500.
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