how we work
The work starts before the campaign.
Most brands invest in visibility before they've built something worth seeing.
INICIO works upstream — defining, architecting, and directing before a single dollar goes into execution.
Every engagement below is a stage in that process. Some clients start at the beginning. Some come in further along. All of them leave with a brand that finally does the work it was supposed to do.
The standard across every engagement
01
define the signal
Extract the unignorable edge. Build the category position. Make the brand impossible to confuse.
02
control the directon
Govern creative decisions as the brand scales. Nothing goes to market that dilutes what was built.
03
amplify with intention
Execution backed by architecture. Every campaign, partnership, and creative move compounds the brand.
founders anonymous
brand command os →
FOUNDERS ANONYMOUS →
Brand Recovery →
brand rehab →
You've restarted your brand more times than you've built on it. The missing piece has always been infrastructure.
Founders Anonymous is a hybrid brand membership — group strategy calls combined with private 1:1 audit work between sessions. You get the energy, networking, and accountability of a curated room plus direct eyes on your brand every single month. Not one or the other. Both.
Every month has a theme. Every week has a drop.
If you've ever wondered how certain brands just keep compounding while everyone else keeps starting over — this is the 12-step answer.
start here
$222/month · Beta Access · 6-Month Commitment
For founders trying to stop emotionally rebranding every 3 business days.
what's included:
• Monthly strategy call — real problems, real direction
• Cultural Edge Brief — monthly trends and positioning intelligence
• Shoot Your Shot — monthly pitching and outreach workshop
• Monthly theme, weekly drop, async channel
beta acces
join now as a founding member
Join before June 10th at $222/month with a 6-month commitment. After 6/10, price increases to $444/month for non-beta members. Beta members get the founding template suite — brand positioning, content templates, and pitch frameworks built for this room.
want to dive in even deeper 1:1?
↓
If your brand work reveals that your next level needs deeper strategy, Brand Rehab is where we go next.
Select a service to
learn more ↓
• Immediate brand audit upon joining
• 2 private brand touchpoint reviews per month
• Direct async support to work through whatever comes up
GROUP:
1:1
brand rehab
Your brand has a perception problem. Not a talent problem. Not a work ethic problem.
The market is meeting a version of you that doesn't match what you've actually built, and the gap between those two things is where your revenue is disappearing.
No rebrand is going to fix it. No content strategy is going to outrun it. No amount of posting is going to close that gap.
Brand Rehab goes inside the architecture and corrects it at the source.
Positioning. Narrative. Messaging. Voice. Creative direction.
Four weeks and one direction that the market can't ignore, and you can actually build on, because the brand you've been building deserves to be seen correctly.
The foundation. Rebuilt from the inside out.
what's included:
• 90-minute kickoff session
• Market positioning map + differentiation points
• IT Factor statement + proof point library
• Messaging angle matrix across contexts
• Narrative architecture — the story the brand tells and how it earns authority
What this looks like in practice
Luxury Service Brand — Perception Rebuilt for Premium Pricing
The service quality supported high-ticket pricing. The brand language didn't. Messaging signaled mid-market, visual tone lacked authority, positioning was too broad.
after the work
↓
Three specific misalignments identified. Repositioned around exclusivity and outcome psychology. Pricing increased within one quarter — zero conversion drop-off.
$2,000 · 4 Weeks
• Voice and visual brand filters
• Brand experience pillar framework
• Decision-making criteria for brand alignment
• Notion delivery board
brand command os →
FOUNDERS ANONYMOUS →
Brand Recovery →
brand rehab →
Select a service to
learn more ↓
Brand Rehab gives you the direction. Brand Recovery puts it into motion — across your website, creative, and social presence.
Eight weeks. Two-week sprints. Async-first with a clear plan of attack for every phase. You don't just have a strategy anymore. You have a brand that looks like one.
Sprint structure:
Weeks 1–2: Creative direction + visual identity alignment
Weeks 3–4: Website messaging + copy refinement
Weeks 5–6: Social media presence + content voice activation
Weeks 7–8: Outreach, positioning in market, launch-ready review
what's included:
• Customized plan of attack for each sprint
• Async support throughout — feedback, approvals, redirects
• Live check-in at the midpoint of each sprint
• Brand alignment review on all key assets
• Final ecosystem audit at week 8
What this looks like in practice
Wellness Studio — Capacity-Capped and Hitting a Ceiling
Fully booked. Consistently busy. Still financially stuck. The studio was growing in volume but not in leverage — positioned as a nice-to-have instead of a necessity, with no path to recurring revenue and a brand that rewarded hustle instead of building structure.
after recovery
↓
Rebuilt the revenue model around recurring structure. Refined positioning to emphasize transformation over service. Aligned every marketing touchpoint with retention and authority instead of just acquisition. Predictable recurring revenue. Higher client lifetime value. Less operational strain. A brand that finally worked as hard as the person running it.
brand recovery
Strategy built. Now we activate it.
$3,000 · 8 Weeks
AVAILABLE TO POST REHAB CLIENTS
brand command os →
FOUNDERS ANONYMOUS →
Brand Recovery →
brand rehab →
Select a service to
learn more ↓
There is no retainer like this. Because this isn't a retainer.
Brand Command is the first brand operating system built for founders who are done guessing — where strategy, execution, and intelligence aren't three separate services you're trying to coordinate. They're one system, running together, visible in real time, built entirely around your brand.
Your positioning drives your content. Your content reflects your strategy. Your strategy evolves with the market.
This is what brand infrastructure actually looks like.
what's included:
Monthly includes:
• Strategic priority setting + 90-day cultural influence roadmap
• Brand equity review, opportunity mapping, high-impact play development
• Monthly intelligence report, trends, cultural shifts, competitive moves
• 12 social posts built directly from strategy — created, scheduled, posted
• Up to 3 asset reviews — sales pages, pitch decks, campaign materials, PR assets
What this looks like in practice
Champagne Label — From Aesthetic Curiosity to Market Contender
Exceptional product. Compelling visual world. The brand was being received as a novelty — interesting, not commercially serious. Content was reinforcing the wrong perception.
after brand leadership
↓
Repositioned from aesthetic curiosity to retail-ready contender. Messaging rebuilt around category authority. Content aligned to positioning — everything that went to market started doing real commercial work.
• Full Notion brand dashboard — live view of the entire operating system
• Week-ahead approval cadence — you steer, we execute
Quarterly:
• Comprehensive brand health assessment
• Quarterly Brand Health Report + Priority Opportunity Map
There is no retainer like this. Because this isn't a retainer. Brand Command is the first brand operating system built for founders who are done guessing — strategy, execution, and intelligence running together as one system, built entirely around your brand.
Your positioning drives your content. Your content reflects your strategy. Your strategy evolves with the market. This is what brand infrastructure actually looks like.
brand command os
The operating system. For brands that are done recovering and ready to run.
$5,000 a month· 6 month minimum
brand command os →
FOUNDERS ANONYMOUS →
Brand Recovery →
brand rehab →
Select a service to
learn more ↓
what we don't do.
Chase algorithms or build strategy around what's trending this quarter
Operate as a content factory — volume without architecture
Decorate brands that haven't been defined yet
Take every client that applies — only engagements where the work can matter
for the record
the standard
If you want more posts, there are other options. If you want sharper positioning, governed creative direction, and marketing that compounds — this is the right place.
If you're good but
invisible —
let's fix that.
INICIO takes on a limited number of clients at any time. Applications are reviewed on a case-by-case basis. We only take engagements where the work can matter and the timing is right.
Not ready for a call? Start with the Brand Architecture Instensive — $2,500.
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