Build a brand that leads, not competes.
Strategic clarity, category positioning, and brand architecture for founders who’ve outgrown surface-level branding.
Rebrand Rehab is a choose-your-own-diagnostic system that walks you through every area where brands typically get misaligned, offers, messaging, audience, content, and marketing direction.
Instead of guessing what’s wrong, the board guides you through targeted questions and branching paths so you can pinpoint the exact breakdown and correct it in real time.
It’s like having a strategist in your pocket, giving you clarity without the overwhelm.
01
rebrand rehab
WHAT YOU GET
• A pick-your-path diagnostic that reveals misalignment in your brand, offers, or message
• Guided clarity paths for positioning, audience, content, and marketing
• A visual command center to reorganize your entire brand ecosystem
• Strategic prompts that help you rebuild direction immediately
• A self-paced, repeatable tool you can use anytime your brand evolves
• Tools and Templates to help you keep momentum
Investment: $27
02
Operation: Unf*ck Your Brand
THE INTENSIVE
WHAT’S INCLUDED
• A rebuilt business plan aligned to your next phase
• Full brand strategy + positioning framework
• Competitor & category analysis
• Target audience psychology + buying behavior insights
• Messaging system + talking points
• Full marketing strategy aligned with your goals
• Content strategy that matches your new direction
• A 3-month content calendar
•A 6-month roadmap with exact next steps
• 90 minutes live + 3 weeks of strategic refinement given to you in a deliverable
Investment: $1,500
This is your strategic intervention; one session that cuts through the noise and gives you the clarity you’ve been missing for months.
Operation Unf*ck Your Brand is for founders who are doing all the “right” things but still feel misaligned, unclear, or unable to scale.
We diagnose exactly where your brand, positioning, messaging, or marketing system is breaking down, and rebuild the foundation so your next moves actually create momentum.
This is high-level brand architecture and strategic partnership for founders who want long-term clarity, positioning, and scalable growth, not another rebrand or content sprint.
The Category Killer Partnership is your strategic brain trust: category design, messaging, narrative, content systems, business direction, creative oversight, and quarterly planning handled with you, not for you.
This is where we turn your brand from “good” to “the one everyone references.”
03
the category killer partnership
WHAT’S INCLUDED
Depending on Tier 1 or Tier 2, you receive:
• Ongoing brand strategy + positioning refinement
• Category design + competitive differentiation
• Messaging system + refined brand voice
• Offer strategy + business model clarity
• Full marketing strategy + quarterly plans
• Content system, content direction, and creative oversight
• Monthly consulting calls (frequency based on tier)
• Slack/Telegram access for strategic decisions
• Weekly directional support (tier-dependent)
Q• uarterly or monthly roadmapping
• Long-term brand architecture designed around your goals
Investment: Monthly (Tier 1 + Tier 2 options)
Starts at $2,500/mo
TWO TIERS | TWO LEVELS OF SUPPORT
learn more now
Brand strategy and creative direction built to transform your Airbnb or boutique hotel into a cultural destination. From positioning and identity to marketing and guest experience mapping, every detail is architected to make your property unforgettable and impossible to compete with.
The Destination Icon Method
Own the Destination Edge
Our Strategic Process
HOW WE WORK
01 — Extract the Signal
We uncover your real differentiator — the thing that makes your brand unignorable.
02 — Build the Story
We clarify your category, narrative, and messaging so people instantly understand your value.
03 — Engineer the System
We design the strategy, marketing plan, and content ecosystem that support real long-term growth.
are you our people?
Who We Support
Small to mid-size service-based and creative-led brands with real traction and a desire for sharper positioning and sustainable growth.
If you’re ready to move from “established” to “category-defining,” you’re in the right place.
real clients.
real transformation.
taylor made. // Positioned to Be Unmistakable
She came with a bold vision—but a brand too diluted to hold it. We sharpened her positioning, amplified her edge, and built a recognizable brand that lets her show up fully without watering down to be “relatable.”
What We Did:
• Clarified her unique POV and shifted the brand voice to match her true tone
• Built a visual and verbal identity rooted in self-expression, not performative branding
• Gave her the permission and strategy to stop blending in—and start owning her space
real
clients.
real transformation.
luxeguard // Repositioned for Premium Perception
They had an premium service, but were attracting the wrong audience. We restructured their entire brand strategy to shift perception, elevate authority, and call in clients aligned with their true value.
What We Did:
• Created a brand foundation that could hold luxury-level pricing and partnerships
• Repositioned the offer to speak to a high-end consumer without losing authenticity
• Developed a clear narrative that made the product feel essential—not optional
skin guru // From Influence-Dependent to Scalable
She had a strong following—but no structured brand behind it. We helped her transition from influencer to founder, building a scalable foundation that supported affiliate sales, product growth, and online revenue.
What We Did:
• Repositioned her from a “beauty personality” to a brand with a point of view
• Built strategy around her offer stack to grow beyond the chair
• Designed content and language that sells without needing to go viral
wellness studio // Restructured for Sustainable Growth
They were constantly booked—but always at capacity and still bleeding money. We redesigned their business model, brand experience, and client journey so they could finally scale without burnout.
What We Did:
• Moved the business from hourly sessions to retainer-based recurring revenue
• Elevated the brand presence to reflect the value and transformation they offer
• Created an operational and content strategy that supports long-term growth
champagne label // From Buzz to Buy-In
The aesthetic was there, but the brand had no throughline. We stepped in as creative and marketing lead to shape a cohesive story, boost retail opportunities, and help them scale with strategy—not just vibes.
What We Did:
• Developed a brand storyline that turned product into lifestyle
• Aligned the visual identity with luxury buyers and brand partnerships
• Built out a visibility and launch plan to boost retail, collabs, and sell-through
music producer // Built to Scale, Not Just Tour
Booked out but burnout-bound. We worked together to build the back-end of a brand with staying power—replacing road-dependence with structure, income streams, and creative ownership.
What We Did:
• Architected 3–4 scalable income streams rooted in his zone of genius
• Repositioned him from “producer for hire” to creative authority with vision
• Built brand systems and messaging that attract long-term partnerships
Think of branding like building codes. What worked for your starter home won’t hold up for a skyscraper. You don’t need another facelift — you need new strategies to support the scale of your vision.
“I’ve already invested in branding before. Why again?”
Because that PDF isn’t building you market gravity. Strategy isn’t static—it’s living, breathing, and needs to evolve with you. Most brand “strategies” die on the shelf. Ours drive cultural impact.
I already have a “brand strategy” document. Why would I need this?
Clarity hits immediately. Shifts in positioning, audience response, and traction often show up after the Audit. Long-term dominance happens when we lock in for 6–12 months.
When will I see results?
You don’t need another Canva post. You need architecture. Designers make things pretty. SMMs keep you busy. Neither will turn you into a category-defining brand. That’s what I do.
I already have a designer/social media manager. Why do I need you?
Where most agencies get stuck in niche silos or dated ideas, INICIO builds timeless yet disruptive positioning — branding that moves with cultural currents and stays three steps ahead of industry shifts.
What makes this different from other brand strategy or marketing agencies?
Because if your foundation is off, nothing else works. Ads flop, content falls flat, PR doesn’t stick. Operation: Unf*ck Your Brand is where we strip your brand down, sharpen your positioning, and rebuild your presence with gravity.
Why start with The Intensive?
FAQs
You can embed an email signup form here by pasting the code for one in a blank "embed" box.
Almost there!