Most people ask, “How do I know if my brand identity is working?” What they mean is: Why am I attracting leads that negotiate, hesitate, or don’t convert? Your brand identity is working when it produces three outcomes consistently: Here’s the uncomfortable part: in the online solopreneur world, a lot of brand identities are built […]

The brands that fail can never blame their logo in the end. While it feels like the visual branding is the most important factor, that brand strategy mistake is causing your brand to continue cracking underneath the surface while you’re trying to paint over it.  That’s the part nobody wants to admit. Brands don’t collapse […]

Most rebrands don’t start with a clear strategy and this is why rebrands fail. They start with a feeling founders don’t want to sit with… A founder wakes up one day and something feels off. Engagement is down. Sales feel heavier. The brand that once felt exciting now feels… stale. And instead of slowing down […]

Let’s get one thing straight:Starting a business isn’t hard. Starting a smart, sustainable, scalable business? That’s a different story. In the age of Instagram brands and overnight experts, launching a business has never looked easier or been more misleading. A cute handle and a Canva logo are not a business plan. And posting without a […]

Your problem with sales is not that you just have a bunch of lurkers… It’s that you just have a shit link. I know – another moment of tough love, but welcome to INICIO! Now that we got that out of the way, let me explain. Half of the time these links you keep putting […]

Truth is – any problem you have will always lead back to branding… Clients come to me with one of these three problems: And the first thing they all admit to doing to problem solve is to change their content marketing whilst investing in a business coach. And every time they come to me they’re: […]

When imposter syndrome arises, not if, it can rattle your self-confidence, self-worth and passion for what you do. That self-deprecating voice starts to feed you lies and and preys on your insecurities instigating feelings of incapability. What if I told you you can leverage imposter syndrome for your advantage. As a high-achieving entrepreneur, imposter syndrome is […]

With burnout on the rise in entrepreneurs, especially with inflation and an impending, if not present, recession, here is your guide to tapping into your body and avoid burnout.  Majority, if not all of us, start our own businesses with the objective of creating some semblance of freedom in our lives. Buzzwords circulate social media […]