Most people ask, “How do I know if my brand identity is working?” What they mean is: Why am I attracting leads that negotiate, hesitate, or don’t convert? Your brand identity is working when it produces three outcomes consistently: Here’s the uncomfortable part: in the online solopreneur world, a lot of brand identities are built […]

The real consistent income in any business or brand is the personality and consistency a brand can keep and maintain over multiple platforms at a time. A consistently engaging brand presence does so much more for your business than just ignite a community. That community you build generates sales. But if you keep finding yourself […]

“THE ALGORITHM ISN’T LOVING ME THIS WEEK…” Sound familiar? I hate to break it to you… It’s not the algorithm. More so, we need to conclude that what you’re doing just isn’t getting you sales from your content. I know this now seems like a shitty post about all the things you’re doing wrong, but […]

Building and establishing a brand can be extremely exciting for new business owners. You think of a name, get a professional email address and get straight to social media. An area that is almost always forgotten about is how to make sure your brand is legally protected.  These legal aspects only contribute to the credibility, […]

If you know your brand messaging isn’t hitting your target audience between their eyes, here are the best ways to fix that. Whether you’re just getting started or looking to reinvigorate your existing brand, listen up…  As children we grew up with storytelling being a core driver in how we painted the world. We learned […]