Most people ask, “How do I know if my brand identity is working?” What they mean is: Why am I attracting leads that negotiate, hesitate, or don’t convert? Your brand identity is working when it produces three outcomes consistently: Here’s the uncomfortable part: in the online solopreneur world, a lot of brand identities are built […]

The Lululemon predictability crisis did not begin in September 2025 when the CEO publicly admitted the brand had become “too predictable.” It began 12 to 18 months earlier, when product decisions were locked in, capital was committed, and safety quietly replaced curiosity. By the time the confession was made, the crime scene had already been […]

The brands that fail can never blame their logo in the end. While it feels like the visual branding is the most important factor, that brand strategy mistake is causing your brand to continue cracking underneath the surface while you’re trying to paint over it.  That’s the part nobody wants to admit. Brands don’t collapse […]

Truth is – any problem you have will always lead back to branding… Clients come to me with one of these three problems: And the first thing they all admit to doing to problem solve is to change their content marketing whilst investing in a business coach. And every time they come to me they’re: […]

It’s common thought that in order to grow a brand financially, you have to sell the solution and transformation. This is popular advice we see circulating the educational content-field on social media, but what if we told you that could actually be what’s holding you back?  Selling the outcome only works for so long. We […]

If you know your brand messaging isn’t hitting your target audience between their eyes, here are the best ways to fix that. Whether you’re just getting started or looking to reinvigorate your existing brand, listen up…  As children we grew up with storytelling being a core driver in how we painted the world. We learned […]